Welcome!

I am a PhD student in Quantitative Marketing at the University of Chicago Booth School of Business. 

I will be on the 2025-2026 academic job market.

I study problems at the intersection of marketing, public policy, and behavioral industrial organization. My research focuses on how psychological factors shape consumer-firm interactions in markets where marketing strategies can lead to unintended or adverse outcomes. Using tools from causal inference, structural modeling, and machine learning, I examine how to limit such outcomes, design more effective interventions, and promote healthier decision-making. 

I joined the PhD program in Fall 2021. Before that, I worked as a Research Coordinator at the Wharton School, and a Data Researcher at Alpha Edison LLC. I graduated from the University of Chicago in 2019 with a B.S. in Mathematics (with Honors), and a B.A. in Economics (with Honors). 

My hometown is Ho Chi Minh City, Vietnam.

Email: hqdh@chicagobooth.edu

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