Welcome!

I am an Assistant Professor of Marketing at Nanyang Business School, Nanyang Technological University (NTU), Singapore.

I study problems at the intersection of marketing, public policy, and behavioral industrial organization. My research focuses on how psychological factors shape consumer-firm interactions in markets where marketing strategies can lead to unintended or adverse outcomes. Using tools from causal inference, structural modeling, and machine learning, I examine how to limit such outcomes, design more effective interventions, and promote healthier decision-making. 

I obtained both my PhD and undergraduate degrees at the University of Chicago, and also spent time working as a research coordinator at Wharton.

My hometown is Ho Chi Minh City, Vietnam.

Email: hung.ho@ntu.edu.sg

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